All free templates

Retail digital signage templates

Three free layouts for stores: a four-zone promo screen, a three-zone portrait aisle screen and a single-zone sale slide. Each one comes as a labelled guide and a clean background.

Free downloads. No signup, no email needed.

The three templates

Retail Promo landscape signage template guide, 4 numbered zones

Retail Promo

Landscape / 1920 x 1080 / 4 zones

One big promotion with an offer tile, a featured product and a price strip.

  1. 1. Hero promo. Main sale video or image.
  2. 2. Offer. Current deal or coupon.
  3. 3. Spotlight. Featured product.
  4. 4. Price strip. Prices and sale dates.
Layout guide Clean background
Retail Aisle portrait signage template guide, 3 numbered zones

Retail Aisle

Portrait / 1080 x 1920 / 3 zones

A tall screen at the end of an aisle or beside a display.

  1. 1. Promo banner. Sale headline and dates.
  2. 2. Product spotlight. Photo or short video of one product.
  3. 3. Offer and price. Price, coupon or bundle deal.
Layout guide Clean background
Retail Sale Slide landscape signage template guide, one full-screen zone

Retail Sale Slide

Landscape / 1920 x 1080 / Single zone

One finished slide for a window or checkout screen.

  1. 1. Slide area. Sale headline, product photo and price.
Layout guide Clean background

How to use the two files

The layout guide shows the numbered zones and their pixel sizes, so you can match them in your own signage software. The clean background has the same panels with no text, so it is the one to use behind your content. For a single-zone slide, design on the clean background in any image editor and export a JPEG or PNG at the full screen size (1920 x 1080 or 1080 x 1920).

Tips for retail screens

Viewing distance.
Typically, shoppers read window and aisle screens from 6 to 15 feet away. A common rule of thumb is about 1 inch of letter height for every 10 feet, so keep the sale headline short and large.
What goes where.
Put the sale headline and one product photo in the main zone, the deal or coupon in the offer tile, and dates and prices in the narrow strip so you can change them weekly.
Readability.
Use dark text on a light panel or white text on a solid dark color. Busy photos behind small text are the usual reason a retail screen goes unread.
Safe area.
Keep text about 5 percent in from every edge. Some TVs crop the picture a little and bezels hide the rest.

More from Adaptive

Read more about retail digital signage, or go back to all the free templates.

Other markets: Restaurants, Healthcare, Hospitality, Airports and Transportation, Corporate, Education, Gas Stations and C-Stores.

Ready to put a template on a screen?

In Adaptive, multi-zone layouts are part of the Enterprise plan. The downloads themselves work in any signage software. Fill a layout in and save it as one image, and it plays full screen on Adaptive Solo or any cloud plan.

Adaptive Solo

$29.99 one time

Full-screen JPEG and PNG on one Windows or Ubuntu PC. Plays from your Google Drive or pCloud folder. No cloud account and no monthly fee. Free 7-day trial.

Try Adaptive Solo

Starter

$4.99 per player / month

Cloud signage that runs in a browser on a PC you already own. Scheduling and playlists included. 14-day free trial, no credit card.

Try or order Starter

Would you rather not run the players, the software and the content yourself? We also do all of it as one managed service. See how the managed service works. Need true multi-zone screens? Ask about Enterprise.