Proof Your Digital Signage Content Actually Played

What is proof-of-play reporting?

Proof-of-play reporting is a record that ties back to your content schedule and confirms what actually ran on your displays. Instead of assuming a playlist executed as planned, you get documentation you can reference after the fact. That matters any time someone besides your own team wants evidence, whether it's a funding agency, a district office, a compliance reviewer, or your own leadership asking what ran during a specific campaign or announcement window.

We don't publish the technical details of report fields, retention windows, or export formats here because those specifics can change and we'd rather walk you through your actual reporting needs directly. If proof-of-play is a requirement for your project, talk to us and we'll show you what the reporting looks like for your use case.

Why proof of play matters for compliance and verification

Digital signage shows up in more procurement requirements than most buyers expect, especially in government and education, where accountability for public communication and public funds is part of the job. A few places proof-of-play reporting tends to matter:

• RFP and grant requirements. Some RFPs and grant-funded projects ask vendors to demonstrate that required content (emergency notices, sponsor recognition, public health messaging, wellness or safety campaigns) actually ran on schedule. Proof-of-play reporting can help support that requirement with a documented record.
• Internal audits and reviews. If your organization runs periodic audits of vendor performance or communication compliance, having a play record can help verify that contracted content ran as agreed.
• Accountability to stakeholders. School boards, city councils, and executive sponsors sometimes ask for confirmation that a specific message, sponsor spot, or safety notice was actually displayed. A play record gives you something concrete to point to.
• Contract and SLA verification. If your signage contract specifies guaranteed content scheduling, proof-of-play reporting can help verify that the schedule was honored.

None of this guarantees compliance on its own. Every organization's compliance, audit, and RFP requirements are different, and proof-of-play reporting is one piece of documentation, not a substitute for your own legal or procurement review. Gold tier also includes guaranteed content scheduling alongside proof-of-play reporting, which is worth reviewing together if scheduling reliability is part of your requirement.

Impression reporting

Alongside proof-of-play, Gold tier includes impression reporting: an exact count of how many times your content played on screen, based on its order in the playlist and its scheduled start and end times. This is useful for organizations that need to report on content delivery volume as part of a grant, sponsorship agreement, or internal marketing review, not just confirm that content played at all.

This is a count of play events, not a measurement of how many people actually saw the screen. If your requirement is specifically about audience reach or viewership, tell us and we'll walk through what impression reporting can and can't document for your locations before you rely on it for that purpose.

What's included in Gold-tier reporting

Proof-of-play reporting and impression reporting are included specifically in our Gold plan. Gold builds on Silver and adds:

• Live TV / IPTV
• MFA / SSO
• 24x7 support with SLA
• 4 included layout designs per year
• Guaranteed content scheduling
• Proof-of-play reporting
• Impression reporting

Gold, like Bronze and Silver, is quote-on-request. We price it based on your display count, locations, and requirements, so there's no public rate to list here. Request a quote and we'll put together pricing for your project.

Who this is for

• School districts and education facilities that need to document required content, such as safety notices or sponsor recognition, for a board, grant funder, or district office.
• Government and public-sector facilities, including those working through a contractor or integrator, that face RFP or audit requirements around content verification.
• Enterprises with compliance or brand-governance requirements that need to confirm approved content actually ran across their locations.
• Multi-location organizations (retail chains, healthcare networks, corporate campuses) that need consistent, verifiable reporting across many screens instead of relying on manual spot checks.

If your evaluation criteria include "how do we know it actually played," this is the tier built for that question.